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How’s it going everyone? It’s been a long time since I’ve sat down to write a blog. It’s been too long, in fact.
With Summerfest starting up this past Thursday, I’ve been thinking about where we’re at when it comes to the “entertainment market.”
We are at a threshold for the entertainment market that I can’t imagine being sustainable. A “bad” ticket for a Milwaukee Brewers game is roughly $30 & that’s not including $20+ for parking, $12+ adult beverages, etc. The Ampitheater artists are having a tough time selling tickets at Summerfest, which makes sense when you’re charging roughly $150 for middle-of-the-road seats.
Movie after movie seems to be underperforming as the masses of movie goers seemingly are staying home & waiting a couple of weeks for streaming options.
Wisconsin Badgers football games aren’t selling out….even the home game against Alabama the tickets aren’t going quickly.
Anyone paying attention knows that we are at the height of corporate greed, often times using inflation as an excuse, but I think we are finally starting to see fans/consumers realize that they just aren’t willing to break the bank for a movie, football game or concert.
I am well aware that the likes of Taylor Swift can charge what she wants (for now), but the likes of Motley Crue can’t without some blowback from the fans.
Fans have always known that “premium events” are going to cost money, but I think we are starting to see a redefinition as to what “premium” really means. It will be interesting to see if & when we see a market reaction.
In the case of the University of Wisconsin, as they raise ticket prices every year, add seat licenses to every seat in the stadium, take away season tickets from long time season ticket holders so they can jack up the prices even higher….they are dancing a very, very fine line with their everyday costumer finally having enough.
Chris McIntosh is as bad of an AD as he was a business man before Barry Alvarez rescued him.